Ananda Development Public Company Limited, or ANAN, a leader in urban residential development and the top market player in condominium projects near the BTS, is committed to creating housing that perfectly meets the needs of urban living. The company is now venturing into single-story homes, marking a new milestone in Thailand's luxury single-family home sector with the launch of "Artale Asoke – Rama 9," a luxury pool villa project that is unique in its central location in Rama 9. The project, valued at over 4 billion baht, has received an excellent response, achieving pre-sales of over 1.7 billion baht, or 42% of the project's total value, and is officially open for booking, with model homes available for viewing during the Pre-Sales event on August 26-27.

    The overall market for luxury single-family homes in Thailand continues to show positive and strong signals. The supply in this segment remains limited, while demand is steadily growing from high-income buyers who are not significantly affected by the economic situation. This has led Ananda to focus more on developing single-story projects, adjusting its strategy to align with the growth of the single-family home market, which has seen a 7% increase in the first half of this year. The investment strategy has also shifted to 20% for single-family homes and 80% for condominiums, up from 15%. Recently, the company launched the Artale Asoke - Rama 9 project, a flagship single-family home development by Ananda, featuring luxury pool villas in a prime location that is hard to find elsewhere in the city center, surrounded by all the elements necessary for urban living, offering a lifestyle experience for all generations. This project is attracting interest from high net worth individuals in Thailand, as the location is surrounded by several international educational institutions and renowned hospitals.

“In the future, we intend for the Artale Asoke - Rama 9 project to serve as a platform for developing luxury single-family homes by Ananda, with a project design situated in a central urban location surrounded by large natural spaces, designed and developed with a deep understanding of the true needs of our customers,”

Mr. Ponganan Sukasem, Chief Marketing Officer of Ananda Development Public Company Limited, stated that the Artale brand is the top-tier brand of the company in the single-family home segment, “Ananda Homes.” The positioning of the Artale brand will be as a home brand for urban dwellers in the best residential locations in the city center, designed to meet the needs of modern families and enhance the quality of life, reflecting success, style, uniqueness, and the identity of the residents. The project concept is based on the idea of “FLOW,” representing the freedom of living that allows life to “flow” in every direction, as the project is located in a central urban area that connects to all locations, facilitating convenient travel. The design and functional aspects are intended to ensure that life “flows” endlessly, providing an aesthetic experience of freedom beyond all limitations.

For the Artale brand, Ananda has continuously developed this brand, which has received excellent feedback from customers, following the success of two completed projects in prime locations in the Extension CBD area: the Artale Phatthanakan-Thonglor project located on Phatthanakan Soi 20 and the Artale Ekkamai-Ramintra project located along the Ramintra Expressway, conveniently connecting to the Rama 9 and Ekkamai areas.

In summary, the “Ananda Homes” brand has established a clear DNA for project development, which includes: 1. Best Location – selecting the best locations in the area; 2. Urban Lifestyle – addressing the lifestyle needs of modern urban dwellers; 3. Unique Design – distinctive designs that cater to the tastes of the new generation; and 4. Quality of Life – ensuring a good quality of life, providing peace of mind for residents, and confidence in quality and after-sales service under the Ananda Sure standard.

Mr. Natthapol Naksuk, Managing Director of the Housing Business Division at Ananda Development Public Company Limited, stated that the Artale Asoke - Rama 9 project begins with the concept of The Infinite Flow of Life, allowing life to “flow” beyond all limitations in every aspect. This project can be considered a home in a condominium-like location in the heart of Rama 9, directly connecting to several important areas, including Asoke, Ramkhamhaeng, Ekkamai, Thonglor, and the Cultural Center, which is the only prime CBD area in Bangkok, surrounded by over 2 rai of natural space. The project has been designed and developed with a deep understanding of the true needs of customers, targeting a clear customer base, including doctors from nearby leading hospitals, families with children attending nearby international schools, and young executive families living in the city. The home functions are designed to meet the needs of modern families with a Design Concept under the Urban Luxury Pool Villa theme, making living a luxurious experience in a pool villa in the city center. The concept of the Artale Asoke - Rama 9 project includes three main interesting components:

1. Boundless Connection – selecting the best central urban location for project development, as we believe that “time” is the most valuable resource. The project location allows for convenient travel, being just 7-10 minutes from the Chalong Rat Expressway entrance.

2. Flow of Soul – a home in the city center where life merges with nature, reflecting individuality through design and the highest quality materials. The project pays attention to the details of the materials, as these are what residents will interact with daily.

3. The Canvas of Life – designing functions that allow all generations to spend time together harmoniously under the concept of Penthouse on Ground, with homes ranging from 335 square meters to 546 square meters, providing ample space for all functional needs of every generation.

The Artale Asoke – Rama 9 project is the latest flagship single-family home project, featuring 87 units with a project value of over 4 billion baht, with prices starting from 35 to 60 million baht, located in the prime area of “city center homes.” It targets urban dwellers and is just 1.3 km from the Orange Line MRT station at Praditmanutham, offering convenience in all aspects of life, surrounded by over 2 rai of large natural spaces with more than 300 mature trees, and featuring private swimming pools for each unit, comprehensive common areas, and amenities, including a design that understands the needs of residents, allowing for flexible adjustments. The homes come in three designs:

  • Arche – starting land size of 42.0 square wah with a usable area of 335 square meters.
  • Apex – starting land size of 50.0 square wah with a usable area of 434 square meters.
  • Ample – starting land size of 74.0 square wah with a usable area of 546 square meters, surrounded by

shopping malls, schools, and hospitals such as Central Rama 9, EmQuartier, Rama 9 Hospital, Bangkok Hospital, Piyavate Hospital, Regent's International School, Shrewsbury International School, Singapore International School Bangkok, and KIS International School.

The Artale Asoke – Rama 9 home project is set to officially open for booking and will be ready for model home viewing on August 26-27. Interested parties can visit the project in this prime location or inquire for more details at https://anan.ly/ArtaleR9.